Στην αγορά 20 Airbus προχωρά η Turkish Airlines

Στην αγορά 14 Airbus Α321-200 και έξι A319-100 θα προχωρήσει η Turkish Airlines, όπως ανακοίνωσε σήμερα. Η τουρκική εταιρεία αποφάσισε επίσης να έχει την ευχέρεια άσκησης του δικαιώματος αγοράς (option) για δέκα άλλα αεροσκάφη της σειράς Α321 και Α319. Σύμφωνα με στοιχεία της, ο αριθμός των επιβατών της Turkish Airlines αυξήθηκε κατά 74% μεταξύ των ετών 2005 και 2008.

Πηγές: ΑΠΕ - ΜΠΕ Γαλλ. Πρακτορείο

Turkish plans massive rebrand

Turkish Airlines (THY) intends to undergo a complete rebranding effort and has contracted UK design group Priestmangoode to handle the wok.

The contract calls for an interior re-design across the entire Turkish fleet as well as the airline's ground services, lounges and check-in counters, says a spokeswoman for Priestmangoode.

"Retrofitting the new design concept across the entire fleet will happen simultaneously with the start of ground service projects, defining key brand messages through signature colours and creating a clear link between the cabin interiors and the entire passenger experience through the airport terminal," says the spokeswoman.

Priestmangoode will also consult on the airline's livery.

The contract comes as Turkish is engaged in a fleet renewal programme. According to Flightglobal's ACAS database, Turkish holds orders for seven Airbus A300-300s and 12 Boeing777-300ERs.

source: flightglobal.com